Unlabel:
Skin as a form of expression

Unlabel is a cosmetics brand that believes our skin is a vehicle of expression and communication between our sensorial and sentimental selves. It is disruptive (meaning it doesn't believe in patterns), universal (seeks for inclusion) and welcoming (always self accepting). The visual identity is purposely minimal to be able to showcase and highlight a very bold logotype with it's unique illustration for the first product label (niacinamide), which represents the skin's expression in the form of abstract art. It was made through understanding how the product would work underneath our skin layers in a microscopic way, and bringing to the surface a visual and artistic result. The color combinations and palette were chosen through contrasts, with a little help from Color Oracle, to always be accessible and inclusive for people with all types of color blindness (tritanopia, deuteranopia and protanopia).

CREDITS

RESEARCH Anna Carla Abreu
STRATEGY Anna Carla Abreu
CREATIVE DIRECTION Anna Abreu, Cris Kashima
ART DIRECTION Cris Kashima
DESIGN Cris Kashima
ILLUSTRATIONS Cris Kashima
3D PRODUCT LABEL Amarildo Santini Junior
ART FINISHING Silas Yamakami

TYPE OF PROJECT

Branding
Visual Identity
Illustration
Product
Digital
Print

Cris Kashima

Brand Cases

Editorial

Data Viz

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