Data Nubank 5: 
Women's Entrepreneurship



This special 1 year edition of Data Nubank research focused on women entrepreneurs and how they negativetely suffered the most with their independent businesses during the pandemics. The numbers confirms how gender gap is still one of the most evident and persistent national challenge, and to bring even more awareness, we handpicked each one of the brazilian women who illustrated this edition, having in mind to consider race, region, and professionals outside of the 'commercial bubble', and they brought to life their vision and voice about female empowerment, both on the research (website, pdf file and social media) with exclusive recorded interviews, as well as on our limited version handkerchiefs that were distributed between a few of brazilian women customers and entrepreneurs.


CREDITS

EDITORIAL DIRECTION Ellen Pacheco, Paula Rothman
RESEARCH MANAGEMENT Rafaela Nogueira
CONTENT LEAD Camila Lafratta
CONTENT Victor Gouvêa, Joyce Affonso
CREATIVE DIRECTION Guilherme Falcão
CREATIVE PROJECT LEAD Cris Kashima
ART DIRECTION Cris Kashima
DESIGN Cris Kashima
DATA VIZ Cris Kashima
ILLUSTRATIONS Auá Mendes, Clara Candelot, Ing Lee, La Minna, Leticia Vieira, Lorena Araujo
AUDIOVISUAL LEAD Pedro Moleiro, Luiza Gurgel
MOTION DESIGN Felipe Daniel
PHOTOGRAPHY Rafael Souza, Nicole Samperi
SOUNDTRACK & SFX Mari Crestani
SOCIAL MEDIA Alana Morganti, Larissa Cortez, Guilherme Ritsu

TYPE OF PROJECT

Editorial
Visual Identity
Data Viz
Digital
Print
Product
Website