Data Nubank 6:
Financial inclusion



In this 6th edition about financial inclusion, the research aims to bring insights, data and analysis about brazilian people and their financial habits and how Nubank helped millions of clients to reach their first access opportunities with bank services. Growth and transformation are always constant at Nubank, and through abstract geometric forms with granular gradient we were able to showcase this never stopping movement. This time the project contemplated a digital PDF with interactive buttons, and a printed version in a book format that was distributed along economists during a government conference.


CREDITS

EDITORIAL DIRECTION Ellen Pacheco, Rafaela Nogueira
CONTENT LEAD Camila Lafratta
CREATIVE PROJECT LEAD Cris Kashima
CONTENT Victor Gouvêa, Camila Mendonça
CREATIVE DIRECTION Guilherme Falcão
ART DIRECTION Cris Kashima
DESIGN Cris Kashima
DATA VIZ Cris Kashima
ILLUSTRATIONS Ana Beatriz
PHOTOGRAPHY Cris Kashima, Estúdio IRÁ
PRINTED BOOK ADAPTATION Estúdio IRÁ
RESEARCH MANAGEMENT Rafaela Nogueira, Isadora Jorge
RESEARCHERS Tiago Torres, Luiza Morelli, Guilherme Fernandes e Lais Wassano
SPECIAL COLLABORATION Adonis Maitino, Alana Morganti, Andre Campion, Camila Alves

TYPE OF PROJECT

Editorial
Visual Identity
Illustration
Data Viz
Digital
Print