Disney Magic Run®:
A short influential webseries



Nubank was the official sponsor for Disney Magic Run® marathon in 2023, and to help spread the word about this massive yearly event, a shor webseries was created with a little help from Taciele Alcolea and Daniela Cabrera, both mothers, entrepreneurs, influential content makers and friends. The bond between the two of them was natural and it shows while they share their experiences about dealing with their work and personal life, fun activities with family and how they were preparing for this big marathon with Disney's characters. The concept was light and fun, as it should be for such a magical event. Check out the full episode here on Youtube, and also the teasers published on Nubank's Instagram Teaser 1, Teaser 2


CREDITS

BIG IDEA & CONCEPT Cris Kashima, Gabriel Alves Teixeira
CREATIVE DIRECTION Guilherme Falcão
CONTENT LEAD Maria Guimarães
ART & VISUAL DIRECTION Cris Kashima
CONTENT & SCRIPT Gabriel Alves Teixeira, Pedro Moleiro
DESIGN Brunno Balco
PROJECT MANAGEMENT Alana Morganti, Michel Lucena
CREATIVE STRATEGY Matheus Sampaio
CONTENT MAKERS MANAGEMENT Gessica Justino
AUDIOVISUAL LEAD Luiza Cipolotti, Pedro Moleiro
CINEMATOGRAPHY Nicole Samperi, Rafael Souza
PRODUCTION Rebecca Mingorance, Mariana Gabriel
EDIT & MOTION Mavo

TYPE OF PROJECT

Campaign
Branding
Visual Identity
Audiovisual
Social Media
Digital