NuExplica:
Uncomplicating finances
NuExplica is a series of videos from Nubank about financial education in a fun and didactic way. With abstract and colorful illustrations, the intent is to bring an easier explanation for complex themes such as: criptocurrency, open banking, stock market and others. It was an honor to be part of the team who envisioned and created such an incredible project. You can watch all the episodes here Episode 1: Open Banking Episode 2: Inflation Episode 3: Stock Market Episode 4: Cryptocurrency Episode 5: 2022 World Cup Bolão
CREDITS
CREATIVE PROJECT LEAD Cris Kashima, Lucas Sales, Felipe Daniel
CONTENT LEAD Camila Lafratta
SCRIPT Camila Mendonça, Mariana Neves, Victor Gouvêa
CREATIVE DIRECTION Guilherme Falcão
ART DIRECTION Cris Kashima, Lucas Sales
ILLUSTRATIONS (SEEN BELOW) Cris Kashima
ADDITIONAL ILLUSTRATIONS Lucas Sales, Ana Beatriz, Lorena Costa, Fernanda Ferrari
AUDIOVISUAL MANAGEMENT Luiza Gurgel, Mariana Gabriel
MOTION DESIGN Felipe Daniel, Nicole Rachid, Marcela Diego, Andre Alves
SOUNDTRACK & SFX Mari Crestani
SOCIAL MEDIA Alana Morganti, Larissa Cortez
TYPE OF PROJECT
Editorial
Visual Identity
Illustration
Audiovisual
Digital