Nubank's Photoshoots:
A form of communication
Photoshoots were one of the many solutions to better communicate some of the campaign narratives through social media at Nubank. The Insurance Campaign required thinking about traditional brazilian superstitions in a visual way, like 'covering the belly button' before leaving home to be safe, or 'breaking a mirror' and be cursed for 7 years. Also for Valentine's Campaign a series of ways to gift someone else (or yourself) was created. Here are some selected images created as a team effort, alongside with some of the social media posts.