SOS Nu: 
Digital security doesn't have to be boring



SOS Nu is a webseries from Nubank about digital security information in an easy, light and didactic way. With a blank scenario where anything can happen (kind of an anti Beakman world), digital interface/ASCI art-inspired overlayed graphics and unique conceptual angles that works accordingly with its emotional objectives, we are able to follow a character talk about fraud, scams, malwares, and everything you can do to protect yourself in the internet – and never in a boring way. It was such a huge honor to be part of the small team who envisioned this project from the start, and also to be able to make it happen. You can watch the pilot episode (and a hit!) here Episode 1: How to run away from scams with Pix


CREDITS

CONTENT LEAD Victor Gôuvea
CREATIVE DIRECTION Guilherme Falcão
SCRIPT Erika Paixão
CREATIVE PROJECT LEAD Cris Kashima, Nicole Samperi
ART DIRECTION Cris Kashima
DESIGN Cris Kashima
AUDIOVISUAL MANAGEMENT Luiza Gurgel, Pedro Moleiro, Mariana Gabriel
CINEMATOGRAPHY & DIRECTION Nicole Samperi
PHOTOGRAPHY Rafael Souza
MOTION DESIGN Felipe Daniel, Cadu Coelho
EDIT Cadu Coelho
SOUNDTRACK & SFX Felipe Daniel, Cadu Coelho
OPS Alana Morganti
SOCIAL MEDIA STRATEGY Matheus Sampaio
PRESENTER Alê Garcia

TYPE OF PROJECT

Campaign
Branding
Visual Identity
Audiovisual
Digital
Social Media