IBM: US Open 2024
IBM's Advertising Team developed its 2024 US Open Sports & Entertainment campaign to showcase Match Reports, an innovative feature that uses AI to create instant, human-readable summaries of every match. The campaign concept, developed in partnership with COLORS AND THE KIDS, playfully deconstructed iconic tennis imagery to illustrate the complex process behind this technology, powered by IBM's Granite AI models. Campaign assets included films for display in Arthur Ashe and Louis Armstrong stadiums, printed posters and table-top displays for the C-Suite, and digital banners and key visuals for use on IBM's website and social media channels.