2022 FIFA World Cup™:
NuExplica's Styleframes & NuBolão Event



Nubank was the official South American supporter for the 2022 FIFA World Cup™, and one of the many initiatives was to create NuBolão: an easy tool inside the Nubank's app for running sweepstakes with friends, families, coworkers and anyone you'd like. And to explain the rules, a special edition of NuExplica was launched with fun, colorful visuals and an easy and didactic content. Adding to that, the illustrations were also used on a small gathering with selected clients at Nubank's headquarters to trade cards/stickers for the official World Cup's book.


CREDITS

CONTENT LEAD Camila Lafratta
SCRIPT Camila Mendonça, Mariana Neves
CREATIVE DIRECTION Guilherme Falcão, Maria Guimarães
CREATIVE PROJECT LEAD Cris Kashima
ART DIRECTION Cris Kashima, Lucas Sales
ILLUSTRATIONS Cris Kashima, Lucas Sales
DESIGN Cris Kashima, Lorena Costa
MOTION Felipe Daniel, Nicole Rachid, André Alves, Thais Miranda
SOUND & SFX Mari Crestani
PHOTOGRAPHY Rafael Souza, Nicole Samperi
AUDIOVISUAL LEAD Pedro Moleiro, Luiza Gurgel
EVENT OPS Michel  Lucena
EVENT & GRAPHIC PRODUCTION Gessica Justino, Boutique 08

TYPE OF PROJECT

Editorial
Visual Identity
Illustration
Audiovisual
Digital
Graphic
Event